Blunders That Will Sink Your Web Design Project

Blunders That Will Sink Your Web Design Project

I’ve been thinking through content for a post on web design pitfalls to avoid for some time. I’ve compiled a list of things business owners should keep in mind, and watch out for when considering making tweaks to their website or building a new website from the ground up. In the process of researching for this post, I came across the following article today, from the folks at, that does an excellent job of communicating the major concepts. So, in effort to avoid “reinventing the wheel,” I’ve syndicated the article here for you.

One thing I want to add, however, is that it’s important to prioritize your needs based on your budget. Unless you’re the United States Government, who has spent $394 Million (so far) on a website that (ehem..) doesn’t work, you’ll want to make sure you follow Erin Everhart’s advice, and understand the main thing you want your website to accomplish prior to moving forward. If you need help establishing this goal, we’re always here to help.


If you’re involved in online business, chances are you’ve already had a taste of the web design process. But now, more than ever, with so many websites vying for customers’ attention, it’s important to hone your skills and take your projects to the next level.

The latest web design for business requires an understanding of the changing online world including the evolution of mobile Web access. With more competition, there’s a need for greater consideration about what sets your Web presence apart. And with the growing number of skill sets required, there’s also a need for more collaboration with highly skilled web design teams.

Web Design Mistakes That Can Doom Your Business

Forgetting About Responsive Web Design

When considering your new online business presence, think about responsive web design as well. Annie Pilon explains this is the process of designing a site that “responds to” or re-sizes itself to the size of the device used to view it.

Why is this important?

Well, with an increasing number of different devices and different screen sizes, it’s more important than ever that your Web presence is versatile. Whether viewed on an over-sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet or a 4-inch smartphone screen, your website should be functional for visitors.

The idea is to have one site that displays effectively no matter what device your visitor might be using to view it. Ignoring the importance of responsive web design might mean creating a site only some of your visitors can see.

Ignoring the Importance of Strategy

With all the websites online, it’s easy for your site to be overlooked. Having the right web design strategy will insure you are targeting the right audience.It will also make sure the Web site you create truly meets your online business goals.

Erin Everhart, director of digital marketing at 352, a digital agency providing design, development and marketing solutions, suggests a few important tips:

  • Establish your goals: Make sure you understand the main thing you want your website to accomplish.
  • Define Your Audience: Determine who your website should appeal to. What are you trying to reach?
  • Establish your brand. Define the message you want your website to send and explain this clearly to your web design team.
  • Design for your users: Make sure the information on your site is organized in a way that will make it easy for your users to understand and benefit.
  • Track your results: Use online analytics tools to figure out how you’re doing. This is an important consideration too.

Ignoring strategy in your design could mean producing a website that’s all wrong for your audience. It’s a waste of time and money for your business.

Neglecting or Mistreating Your Web Design Team

Your web design team is a key component to your success. So neglecting or mistreating them is a good way to doom your web design project before it ever gets off the ground.

Do yourself and your online business a favor. Avoid doing things that will drive your web design team crazy:

  • Remember that your web design team has other clients so don’t be unrealistic about their availability.
  • Make sure you gather all necessary materials for your web design project promptly: This would include photos, videos descriptions and more.
  • Don’t be inaccessible for questions and then demand immediate completion of projects you haven’t given adequate feedback about.

Mistreat your web design team at your own risk. Your success is in their hands.

Forgetting About the Importance of Inspiration

Great web design comes not only from functionality but also from great aesthetics.
As Matt Mansfield explains:

From colors and shapes to layout and navigation, design can make or break the online experience. A well-designed Web presence can attract, hold and help convert your target customers while a poor design can drive away visitors like nothing else.

Whether your actually a web designer or just trying to work with designers on a website for your business, a sense of design can always help, Mansfield says.

Do enhance your sense of good design. You might consider taking a class, looking at other designs you appreciate online or checking out some books on design.

Mansfield recommends four of his favorite graphic design books to give you inspiration.

Neglecting Other Design Tools

Finally, there are many web design tools out there for you to consider.

Certainly, a web design team is one option, if you have the budget. But also consider tools like BigCommerce and, which recently announced its intention to become a public company. There are also tools like Google Web Designer, intended to help create rich media advertisements for your online business.

Neglecting the many web design tools out there can mean missing out on the opportunity to design a better, more effective website at lower cost.

What web design mistakes have you experienced?

Jeff Bickley

Over the past decade, Jeff has worked with numerous Fortune 100 and Start-Up companies to establish, reinvent, and re-enforce their brand. A serial entrepreneur at heart, Jeff has a passion for leveraging his vast experience to provide solid and timely advice to business leaders at all levels.

  • avatar
    Sean Granger
    Posted at 20:52h, 24 July

    Great points! Thanks for the post!

  • avatar
    Brady H.
    Posted at 09:24h, 24 July

    Can’t tell you how much I wish I would have read this about 6 months ago! Oh well, live & learn I guess… I’ll just add the cost of my “blunder” to the stack of student loans and call it tuition!

  • avatar
    Posted at 23:00h, 23 July

    Great suggestions, really helpful to know what to look out for. Planning to give you a call soon to discuss a website for my business. Just have to get my ducks in a row first 🙂

    • avatar
      Jeff Bickley
      Posted at 19:28h, 28 July

      Thanks, Sherry. Feel free to email me direct when you get closer to making a move. Would love to discuss what you have in mind.

  • avatar
    Posted at 17:06h, 05 April

    Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it!

    • avatar
      Jeff Bickley
      Posted at 17:00h, 07 April

      Thanks for the positive feedback. We don’t actively seek to be listed in Yahoo News – never have. It’s cool to know that’s how you found us, but again, it wasn’t intentional. We conduct pretty expansive content marketing though, so Yahoo’s search algorithm probably just picked us up from one of those sources. That being said, there are plenty of resources for you to learn this specifically – just google (or yahoo search) how to get your site listed in yahoo news.

      With that in mind, you might be interested in exploring on of our content marketing/seo packages. We produce a ton of great content on your behalf and blast it all over the internet. When search engines index that content, you’d be surprised at where it shows up. Your time/resources may be better spent there rather than focusing on one particular feed. Just a thought 🙂

      Best of lucK!

  • avatar
    Posted at 07:13h, 27 March

    It’s vitally important that whoever you hire to do a web design project does all the on-page seo correctly. If not, you’ll lose out on a huge opportunity to rank for your keywords.

  • avatar
    Deirdre Baker
    Posted at 18:59h, 16 March

    Great points, especially the strategy part. I have had what should be simple web projects, turn into monsters simply because of poor planning and foresight. Determining what your website needs to do for your company before you dive in with a developer will save so much time and money.