The Essentials of Internet Marketing

The essentials of internet marketing

The Essentials of Internet Marketing

The Essentials of Internet Marketing


Completion is not just about the quality of good and services, but rather how skillfully they were branded, packaged, and marketed. Working with website developers and SEO experts can save your site from the second page of search results. For those looking to up their Internet marketing game themselves, check out these tips:


Well Built Site


Your website is the first impression of your business that most consumers are going to get. It should be neat, clean, and well designed, as well as provide the valuable information your potential clients need. The infrastructure should be sound, meaning it should load quickly (indeed, 40% of people will abandon a web page if it takes more than three seconds to load), be easily navigable, have attractive web design, and mobile compatible. Don’t forget that your website should be a constant work is progress — you should be updating and keeping up with industry standards often.


Content is King


Your website represents you, not just to customers reading what is on your site, but to the search engine algorithms, too. Updating content as frequently as possible will keep your keyword count fresh, as well as tempting your customers to come continually back for more.


Content marketing is also a tool used by SEO companies who specialize in optimizing your site for search engines. One great way they can do this is by blogging, which is shown to increase web traffic by 55% for brands. It also generates interest and social media shares for your site.


E-mail Marketing (and Social Media Marketing)


Don’t listen to anyone who tells you that social media or e-mail marketing constitutes as spam — these types of marketing reach a lot of people. Social media sites and blogs reach eight out of 10 U.S. Internet users, accounting for 23% of all time spent online. It is important not only to provide quality content for your customers but continuously remind them that you exist.


By keeping on top of your internet marketing game, you will gain the visibility you need to get ahead and rake in the revenue.

Colby Richards

Colby is the Managing Partner of Brown Box Branding's Seattle branch. The twenty-five years he’s spent managing client projects have provided him with an eye for detail and an appreciation for branding. Colby’s high-energy approach to projects built his proven track record of positive results.

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