This Dominos location wanted to draw attention to their new Pizza Theater concept which is rolling out to locations all over the world. Additionally, since orders placed online result in fewer man hours required to answer the phones, they wanted a user experience that resulted in increased orders being placed through the website.
We shot video of the location and placed it front and center on the landing page. When visiting the website, you feel as if you’re looking through a window into the local store. Visitors are greeted with a warm, “Welcome to Dominos” and provided with a clear call to action to place their order directly on the site.