29 Oct 3 Reasons Your Site’s Design Matters
Search engine optimization matters. There’s no doubt about that. It’s more effective and costs less than other marketing tactics, as research shows. SEO leads have been found to have a 14.6% close rate, while outbound leads — ones gotten from direct mail or print advertising, for example — only have a 1.7% close rate. They also cost 61% less than outbound leads.
However, it’s going to take more than ranking well to convince and convert your online leads. You also need to have high quality web development working for you, too. Here’s why.
People Judge Your Company Based on Your Website
Believe it or not, people judge your company based on your website. Research shows that nearly half (46%) of people say that a website’s design is their first and foremost important criterion when determining the credibility of a company. And why shouldn’t they? First impressions are important, after all, and many people will first encounter your business online.
People Are Going to Leave If It Takes Too Long to Load
One of the main reasons you’d be wise to have professional web designers develop your website is because they’ll be able to ensure that it loads quickly, a key part of converting leads online. Two in five (40%) people will abandon a page if it takes more than three seconds to load. What’s more, the bounce rate of a site spikes to 100% when a page takes four seconds or more to load. If it takes eight seconds, the bounce rate jumps to 150%.
People Need to Have a Positive Experience on Your Website
Basically, leads need to have a positive experience when they’re on your site if you’re hoping to convert them. That’s what 90% of customer experience decision makers think. Don’t take this lightly, either. About 63% also believe that the importance of customer experience has risen.
Hire professional web designers to develop your website for you if you ever hope to make money off of it. If you have any questions, feel free to share in the comments.