In business, as in life, first impressions matter. Since your website is the first impression many people will ever have about your business, it’s important to be honest about what it’s saying about you. Take a look at your existing website. Put yourself in the...
No one cares if they rank #1 in Google. What they care about is whether targeted traffic is flowing to their website, and that traffic is converting to sales. When done correctly, good SEO has potential for significant Return On Investment, but if you cut...
The Internet of Things (IoT) expands on a monthly basis. New gadgets hit the market which makes our lives easier, we tap into networks no matter where we go and every business on the planet seems to have or use an app. There's no denying...
Today, the Dow crossed the 27,000 mark for the first time ever. The S&P is also at record highs. Excitement has turned to euphoria for many, as companies report record earnings quarter after quarter. It’s easy to begin thinking things will continue this way long into...
Creating a website requires a juggling act of aesthetics, understanding your audience and creating content that drives users through the site instead of away. One that speaks to the needs of the user walks them through each step of the buyer's journey, and in doing...
Promote your brand at public events and reach new leads while increasing brand recognition. You likely already know you need a presence at trade shows and local gatherings, but you may be a little uncertain about the best ways of presenting your company to the...