Branding Tips For Small Businesses

Branding Tips For Small Businesses

 

Branding is not just for big corporations — it’s for small businesses, too. Branding is very important for businesses of all kinds. It is a way of defining your business to yourself, your employees, and your customers. In some ways, it is a declaration of identity. Your company’s brand should reflect your ideals, values, and core practices. It should differentiate you from your competitors, and connect you with your customer base.

 

All of that is, of course, easier said than done. But never fear — Internet marketing for branding doesn’t need to be such a daunting task. Check out these quick tips to find out exactly how to craft a brand for your business:

 

Blog

Blogging can seriously increase web traffic by up to 55% for brands, and B2B companies that blog generate 67% more leads than those without blogs. Blogging offers a unique platform where some formalities can fade away, and your business can present customers and clients with advice, information, and communication. Consider blogging as the perfect platform for transparency.

 

Social Media

This is truly the age of the feeds — 74% of brand marketers saw an increase in website traffic after investing only six hours per week in social media. Since everyone else on social media sites are carving out online identities for themselves, why shouldn’t you do so with your brand?

 

Don’t Try to Mimic the Big Brands

Consider your strengths as compared to big brands — they are burdened with layers of bureaucracy preventing them from adapting and reacting to the changing needs of their customers, but you are. Don’t be afraid. Take risks and be innovative.

 

Use the Tools Available to You

That means free software like WordPress and Open Office. If you have in-house graphic designers, it is time to talk to them and see how you can work with them to visually enhance your brand. Don’t skip the essential step of brand development, because the personality of your brand will shape how it manifests itself and how you use it. Make sure to work with website developers to maximize the use of your online tools.

 

Experienced website developers can help you optimize your site, SEO experts can help you get yourself out there, and web design experts can help create a visual for your brand. But only you and your business partners can create and design your brand!

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Colby Richards
colby@brownboxbranding.com

Colby is the Managing Partner of Brown Box Branding's Seattle branch. The twenty-five years he’s spent managing client projects have provided him with an eye for detail and an appreciation for branding. Colby’s high-energy approach to projects built his proven track record of positive results.

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