Google Penguin Algorithm Update: The Cliff Notes

Google Penguin Algorithm Update: The Cliff Notes

Google penguin cliff notes


Search Engine Optimization can be confusing.  Start researching a particular topic, and you’re likely to come up with a dozen or more opinions on how things work.  Sometimes it’s helpful to have a bullet-point resource that identifies the most important information you need to know, without wading through tons of content to get there.

With the next Google Penguin Algorithm Update expected at any time, businesses everywhere are taking necessary precautions to ensure they’re not penalized.  Since time is of the essence, we found it necessary to put together a “Cliff Notes” version about what we know of the previous Penguin Update.  Since Penguin 3.0 will likely drill down deeper into targeted areas previously identified, ensuring you’re in-line with these best practices will keep you out of the Penguin’s penalty box.

Download this resource for free by clicking here.


Jeff Bickley

Over the past decade, Jeff has worked with numerous Fortune 100 and Start-Up companies to establish, reinvent, and re-enforce their brand. A serial entrepreneur at heart, Jeff has a passion for leveraging his vast experience to provide solid and timely advice to business leaders at all levels.

  • avatar
    Posted at 14:44h, 08 October

    Simple, concise, and easy to understand. Just the way I like it. Thanks!

  • avatar
    Posted at 04:05h, 30 September

    Awesome resource for quick reference.

  • avatar
    Posted at 10:37h, 15 September

    Excellent resource. SEO can be really confusing, and with all the talk about the next google update happening, it’s hard to know what can be done to make sure my website isn’t negatively affected. Clear and concise and straight to the point. love it. Thanks for sharing!

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    Posted at 02:28h, 14 September

    With 64% of websites claiming they were hurt by the last penguin update, it would be wise to really dig in and understand this stuff! This resource is a good quick overview, but people should really drill down deeper into each of these areas so they can be sure they’re doing everything they can to avoid a penguin 3 penalty.

    • avatar
      Jeff Bickley
      Posted at 13:38h, 22 September

      You’re absolutely right, Andre. This is by no means an exhaustive resource, but just a guide to understanding the major focus of the Penguin algorithm. Website owners should have an in-depth audit done on their site so they can be sure they’re safe.

  • avatar
    Posted at 17:18h, 06 September

    Thanks for making it simple enough for novices like myself to understand!