07 Dec Leave Your SEO to the Pros: 3 Reasons You Can’t DIY SEO
Chances are you know by now that you need search engine optimization (SEO). Research shows that SEO leads have a 14.6% close rate and cost 61% less than outbound leads, which only have a 1.7% close rate. You get way more for less, basically.
That being said, it is possible to do SEO on your own site, which means you can eliminate the cost of having to hire professional website designers. That doesn’t make it a good idea, though. Here are just a few reasons why.
Google’s Algorithm Is Constantly Changing.
Here’s the thing about SEO. It never stands still. What might work one day may actually cause a serious issue the next, and it’s all because Google is constantly changing its algorithms. In fact, the monolithic tech company changes its search algorithms between 500 and 600 times a year. SEO experts stay on top of these updates, and learn to adapt. You, on the other hand, have a business to run, which means you don’t necessarily have the time to keep up with what Google’s doing.
If You’re Not the Best, You’re the Worst.
Another reason to let the pros handle your SEO is because you need it to be top notch. Sure, your efforts may help you improve your site’s rankings, but how well? You need to get yourself onto Google’s first page of search results, because that’s what you have to do if you want your SEO efforts to pay off. Believe it or not, 75% of users never even bother scrolling past the first page of search results.
Your Web Design Matters More Than You Think.
Lastly, your web design matters a whole lot more than you might think it does. Almost half (46%) of people say that a website’s design is their number one criterion for determining the credibility of a company. If your website doesn’t look professionally made, what will your potential leads think? More importantly, if your website isn’t as fast as possible, then you’re going to lose web traffic, too. Studies have found that two in five (40%) people will abandon a page if it takes more than just three seconds to load. Worse, the change in a website’s bounce rate spikes to 100% when the page takes just four seconds or more to load. It leaps to 150% if it takes eight seconds or more to load, too.
Leave your SEO to the web design experts. You’ll be glad you did. If you have any questions, feel free to share in the comments.