More Innovative SEO Strategies For Your Business

More Innovative SEO Strategies For Your Business

 

Search engine optimization, or SEO, has quickly become a flourishing field dedicated to helping brands and businesses gain visibility where it really matters — on the web. SEO has become a trusted method to boost those rankings — after all the SEO experts know the search algorithms and industry updates through and through.

 

But like any other field, SEO strategies need some updating. Check out these tips for keeping up with optimization trends:

 

Optimize for More than Google

Believe it or not, but there are other search engines out there. While they may not be as big and bad as Google, Bing, Yahoo, and DuckDuckGo can still have an effect on how your business is shared and where it pops up. It is important to have visibility across many different search engines, especially as they become more and more popular.

 

Optimize for Mobile Traffic

This is a big one — according to studies, 50% of all mobile searches are done in the hope of finding local results, and 61% of those searches end in a purchase. That could mean great news for your business, and it would not do if your keywords and web design weren’t optimized for this type of function. A full 40% of people will abandon a web page if it takes more than three seconds to load, even if it’s on a phone — don’t let your site be that site.

 

Don’t Build Links — Earn Them

After many algorithm changes, industry shifts, and countless updates, one thing has remained consistent — inbound links are the most influential. While the old fashioned method of building many links on outside blogs and sites is valuable, earning just one single link from a high-quality and relevant website is treasured for many reasons, including attracting referral traffic and brand exposure. Traditional public relations skills and methods, along with quality content, can help create the necessary connections.

 

Don’t devalue many of the traditional SEO strategies — organic links are still very important as they account for 70% of links search engine users click on. Social media accounts, website design, and other types of advertising are still important — but remember to stay updated when it comes to internet marketing!

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Colby Richards
colby@brownboxbranding.com

Colby is the Managing Partner of Brown Box Branding's Seattle branch. The twenty-five years he’s spent managing client projects have provided him with an eye for detail and an appreciation for branding. Colby’s high-energy approach to projects built his proven track record of positive results.

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