01 Aug Troubleshooting Your Content Marketing Strategy
So, you’ve taken expert advice and begun a content marketing project to get the name of your brand out there. Congratulations — 72% of marketers think branded content is more effective than advertising in a magazine and 69% say it is superior to direct mail and PR, so you’re sure to see some returns on your investment soon.
Sometimes, these types of campaigns take a while to kick in and show some results, but if you really feel like nothing has changed, call an SEO company and troubleshoot your content marketing with these tips:
Have You Refined Your Strategy?
You should always have a strategy, your content being no exception. There are 27 million pieces of content shared each day, and if you want yours to get noticed, you should have a plan. It needs to include not only the initial identification of keywords but a constant updating and checking of them, too. Your strategy should change over time as your audience, the search algorithms, and your business changes. Luckily, an SEO company can help. It can refine and supplement your strategy.
Are You Promoting Your Content?
Once created, content cannot simply promote itself. That is and will continue to be your job, and will lead to success, which is crucial for time-sensitive matters like news articles or anything directly relevant to your company. Some ideas for effectively marketing your content is through the use of e-mail newsletters, social media (Twitter, Facebook, etc.), sharing on LinkedIn, mentioning your content when you comment on other websites, and asking bloggers and site owners to share for you.
Is Your Niche Too Small?
If you are in a really specific industry, it is most likely going to be hard to both create and promote your content — as well as figuring out how to best optimize your keywords. Perhaps your clients aren’t actually online; not many people know about it; or it isn’t something that might quickly go “viral.” In situations like these, strategy and creative thinking are more important than ever. Brainstorm any relatable content that could be linked to your services as a start.
Internet marketing can be very tough, but don’t give up on SEO or content marketing yet. After all, studies have shown that SEO leads have a 14.6% close rate, and it is crucial to remain visible and up to date when it comes to your Internet presence. That’s why it’s often a good idea to enlist the help of an SEO company that employs experienced web designers and experienced Internet marketing professionals to help trouble shoot and problem solve for you.